01
Consumer research
Custom surveys and travel diaries fielded to an opted-in panel of women travellers.
For hotels, destinations & travel brands
Women are your
fastest-growing guest
Most travel brands guess. We ask. Tribe Babez pairs an engaged women's travel community with original, anonymised research so you can build products, properties and campaigns around how women actually travel.
Request a capabilities deck →What we do
Services
02
Hotel insights
What makes women book, rebook and recommend your property — and what quietly loses them.
03
Destination research
Perception, safety sentiment and intent-to-visit studies for tourism boards.
04
Focus groups & product testing
Moderated sessions and in-market testing with real members, not a rented panel.
05
Advisory & speaking
Strategy sessions, trend briefings and stage-ready talks on how women travel now.
Want the data before the campaign?
Start with a trend briefing, or commission a custom study through the Travel Women's Travel Index.
See the research →