Spend behaviour
Budget vs boutique vs true luxury
The Women's Travel Index
We don't just inspire women to travel.
we understand how women travel.
Every meetup, city chat and member survey teaches us something the travel industry doesn't know yet. We turn that into original, anonymised research — published for women, licensed to the brands who want to serve them properly.
What we measure
Booking patterns
Solo, duo, group and long-stay
Decision drivers
Safety, staff, location, community
Relocation intent
Who's leaving, and where they're going
The reports
Jamie's research desk
Annual flagship
State of Women's Travel
Our yearly benchmark: where women went, what they spent, what they cancelled and why.
Inaugural edition in progress
Quarterly
Women's Travel Trend Report
Emerging destinations, booking windows, boutique vs chain, and the shift to longer stays.
Q1 drop
Rankings
Safest Cities for Solo Women
Member-reported safety scoring layered over public data — not a tourism board press release.
Rolling updates
Consumer insights
How Women Choose a Hotel
Amenities that actually convert, the deal-breakers, and what 'luxury on a budget' really means.
Panel open
Participation is always optional and every data point is anonymised and aggregated. We never sell or publish anything that identifies a member.