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Industry

Understand how
women travel

Research, insights and creator campaigns for hotels, tourism boards and travel brands — drawn from a live community of women who travel, move and buy abroad.

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What we do

Consumer research

Surveys and travel diaries fielded to an opted-in panel of women travellers.

Travel intelligence

Trend reports, destination rankings and the annual State of Women's Travel.

Hotel consulting

What makes women book, rebook and recommend — and what quietly loses them.

Focus groups

Moderated sessions and product testing with real members, not a rented panel.

Speaking & advisory

Strategy briefings and stage-ready talks on how women travel now.

Research reports

Trend reports, safety data and destination rankings from the Women's Travel Index.

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TribeBabez

bougie on a budget, better together.

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